To help me design my magazine I will be using the key media concepts. These key concepts are:
Language
Language used in the media could be through the ways of: sound,lighting, images, text, costumes
Institution
The brand or company of a product for example channel 4, BBC and ITV.
With a music magazine the institution could be NME or Kerrang
Ideology
A dominant set of ideas presenting itself as common sense of truth. Power relations are reinforced through ideology.
Audience
Who the product is aimed at.
Representation
How the product is represented. Does it look cheap or expensive? Does it want people to inspire to like the cover image if a magazine such as vogue
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