Textual Analysis -->Music Magazine Front Cover

Mojo Magazine

Let MOJO take you to the heart and soul of music with unique depth, insight and passion


MOJO magazine is designed for those who truly love music, every month MOJO provides you with music’s greatest icons in exclusive encounters, while celebrating tomorrow’s stars today. A hand-compiled collector’s CD is free with every issue, while MOJO magazine’s definitive reviews section provides you with the ultimate buyer’s guide. (link from greatmagazines.co.uk)


It is difficult to specify who the target audience is for Mojo just by the cover. I would say just by looking at the image that Mojo in my opinion has a indie feel with Oasis as the main image and cover story. I would also say that Mojo is aimed at an older audience then NME for example. This comes across because it has stars such as Bob Dylan and Bono, which are a genertion of stars that would not star in NME as they are not the stars of today.


Oasis is the main cover image for this particular issue of Mojo. This image looks more calm and relaxing compared to the Kerrang magazine I analysed in a previous post. This is becuase the image is not as dark as the one from Kerrang, although the image has the colour black surrounding it forming a ring around the boys. In the photograph of Oasis three of the band members can be clearly distingutied between while the other two on the end can not be seen as clearly as they are slightly burrled suggeting that they are not the most important members of the band. They are all wearing dark coloured clothers which makes their bodies merge into the black ring surrounding them.

The word oasis means paradise and I think that Mojo knowing this have played with the idea of paradise using the boys as an image of glamour. The reasons why I think they have played with this idea is because in comparasion to the black ring surrounding them they are in a clearing which suggets that we the audience are looking through a tunnel or key hole and see the thing we desire the most. The reason why I think that is beacuse above the heading Oasis there is a sub heading saying "You've got the band you always wanted.'

Both the masthead and the heading have seirf font meaning that unlike Kerrang who has jagged edges, Mojo is not breaking the mould as it has striaght edges. Both fonts are as equally big with a slight alteration in font style making Mojo stand out more then Oasis. This is beacuse Mojo is a white font based text on a black background with each character a capital and a soft edge casting a shadow. On the other hand Oasis is times new roman and is a gold font based text on a black background meaning it does not stand out as much. While all the characters are all captial again , the O of Oasis is larger then the other characters this gives the impression that they are all in lower case.