A target audience is a group of people a product is aimed at. A target audience can be categorised as gender,age,class,occupation. For example Vogue has a target audience of young females upwards.
Why is a target audience important?
Having a target audience is an important part of media. Being able to pick the correct target audience for your product is a crucial job as it could make or break your product. If you choose the wrong target audience for your product it could cost the company you work for millions of pounds. Some times however the target audience can be a little difficult to decide depending on the product such as a mobile phone.
My chosen target audience
The chosen audience for my music magazine is going to be people who like a variety of music. The age group for my magazine would be 16 year olds to late 20s. I think my magazine will be mainly consumed by female readers.
No comments:
Post a Comment