LIIAR

To help me design my magazine i will be using the key media concepts. These key concepts are:

Language
Language used in the media could be through the ways of: sound,lighting, images, text, costumes

Institution
The brand or company of a product for example channel 4, BBC and ITV

Ideology
A dominant set of ideas presenting itself as common sense of truth. Power relations are reinforced through ideology.

Audience
Who the product is aimed at. For more infomation on audience look at target auidence post.

Representation
 How the product is represented. Does it look cheap or expensive?